Starring the musician and actor eliot sumner the skater and photographer evan mock the musician and makeup artist mlma the rapper and dancer priddy the opp and models cara taylor and parker van noord the campaign features the tagline i am one. Kim kardashian 37 steals the show wearing a white bra and briefs from the iconic label.
Instead of recruiting celebrities and professional models the american brand is using the.
Ck campaign. Calvin klein has taken a unique and particularly refreshing approach for its new ck one campaign. Rather the brand selected a group of young americans from all over the country from immigrants to indigenous people to star in the new set of images. The portraits feel candid and vulnerable yet powerful an awareness and ambition for the future apparent in their eyes.
The calvin klein campaign features eleven members of gen z from across the united states captured against the backdrop of their hometowns by seven young photographers. While the ads for ck one calvin klein s first unisex fragrance portrayed groups of young multicultural mostly androgynous urban men and women the ck be campaign featured an intimate and raw close up of the individuals within the ck one groups. Model mads mullins who broke out last year in saint laurent shows lends her edge to the campaign reminding us of the pixie punk look that was a huge part of the early years of ck one with model kate moss at the core art directed by fabien baron.
Ck one celebrates the transformative vision of american youth with a new nation wide campaign. Calvin klein with the help of photographer ryan mcginley depicts a raw and youthful energy in the latest ck one 2020 ad campaign. The kardashian and jenner sisters have joined forces for a very sexy underwear campaign for calvin klein.
One that encourages self expression and underscores the idea that sexy is a state of mind. Has unveiled the campaign for its new ck everyone fragrance and the accompanying ck one underwear and jeans collection. Calvin klein s new campaign mycalvins irl brings to life the playful and pure perspective of sexy.
Each calvin klein ad campaign had its own characteristic image and its own particular target market. Calvin klein s new campaign for its ck one fragrance titled one future features no celebrities.